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CATEGORY

Martech

Customer Data Platform (CDP)

Are You Getting the Most Out of Your Customer Data?

MartechView Editors -
Struggling to turn customer data into profits? Let's explore a 7-stage Customer Data Platform (CDP) maturity model to assess your data utilization and unlock...
Campaign Orchestration

StreetEasy Illustrates House-Hunting Odyssey as Renaissance Art

MartechView Editors -
StreetEasy's new campaign uses Renaissance frescoes to depict the epic journey of buying a home in New York City. This eye-catching campaign leverages "if you know, you know" NYC references to resonate with residents and showcase StreetEasy's resources for home buyers.
Customer Data Platform (CDP)

How Customer Data Management Empowers Your Business

MartechView Editors -
Leverage customer data to personalize experiences and boost sales! This article explores customer data management (CDM) best practices, covering data collection, security, compliance, and...
Martech

AI Will Breathe New Life Into Market Research

Jill Larson -
AI innovation can revolutionize decision-making processes and enhance ROI, enabling brands to strategically leverage new AI tools in market research. AI is revolutionizing the field...
Campaign Orchestration

Inside Levi’s First Campaign from New Creative Agency

MartechView Editors -
Levi's ditches tired trends and launches "The Floor Is Yours" campaign, celebrating action and progress. The campaign uses dance as a metaphor for moving forward and asks consumers to join the movement through social media.
Customer Data Platform (CDP)

CRM vs. CDP – Understanding the Key Differences

MartechView Editors -
There are key differences between CRMs and CDPs. CRMs focus on sales and service interactions, while CDPs excel at unifying customer data from various...
Adtech

Don’t Worry, Links Are Here to Stay

James Watkins -
Fear not, SEO professionals! While Google's algorithm evolves, high-quality backlinks remain crucial for building trust and boosting your search ranking. Learn why links are...
Customer Data Platform (CDP)

How to Decode Customer Data Platform Pricing

MartechView Editors -
Confused by CDP pricing models? This article explores how a CDP's origin story and your business needs impact cost. Learn how to develop use...
Martech

Brand Profile: Buffer – From Startup Rollercoaster to Social Media Leader

Chandni U -
Explore the highs and lows of Buffer's journey from a $5 profit to a leading social media management platform. Learn their strategies for growth...
Customer Data Platform (CDP)

How CDP Delivers the Coveted “Single View” to Marketers

MartechView Editors -
Customer data platforms give marketers control over data collection, segmentation, and orchestration through out-of-the-box integrations that rarely require IT or developer involvement. Customer data platforms...
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