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Martech

Adtech

The Canaries of Marketing’s AI Revolution

Ted McNulty -
Performance marketers are signaling the next big shift — in-housing, AI automation, and accountability are redefining how modern marketing gets done.
Campaign Orchestration

Festive Feasts & Neon Gifts: Europe’s 2025 Holiday Hit Parade

Khushbu Raval -
Explore the top 2025 holiday shopping campaigns in Europe—Sainsbury’s, McDonald’s, John Lewis, Coca-Cola, and LEGO showcase creative festive brilliance.
Customer Data Platform (CDP)

The AI-Powered CDP: A New Era for Customer Data Management

Eleanor Hecks -
Unlock the power of AI-powered CDPs to unify data, predict customer needs, and deliver personalized, real-time marketing at scale.
Campaign Orchestration

Inside 2025’s Holiday Marketing Playbook: What We Know So Far

Khushbu Raval -
From Macy’s to Urban Outfitters, see how brands blend emotion, humor, and speed to drive holiday sales in a leaner 2025 market.
Martech

Marketers, Are You Ready for the Search-First Consumer?

Nadjya Ghausi -
Marketers: adapt to the search-first consumer—AI summaries and onsite search now drive conversions. Use first-party search data to win and retain customers.
Campaign Orchestration

Winning the Holiday Shopping Season in Europe with Google, YouTube, and AI

Khushbu Raval -
Win Europe’s holiday shoppers with Google, YouTube and AI. Drive discovery, build trust, and boost conversions across diverse markets.
Attribution

How Retailers Are Using AI in Marketing to Drive Store Visits and Offline Sales

Khushbu Raval -
Explore how AI-powered ads are turning digital shoppers into in-store buyers, boosting foot traffic, leads, and ROI for retailers in 2025.
Campaign Orchestration

Winning the Holiday Shopping Season in the US with Google, YouTube, and AI

Khushbu Raval -
Discover how Google, YouTube, and AI shape the US holiday shopping—with 4S behavior, AI tools, and creator marketing strategies driving success.
Martech

The 4Ps of Martech Unlocking Marketing’s Tech Revolution

MartechView Editors -
Explore the 4Ps of marketing technology—Platform, Process, People, Performance—and how they drive smarter, faster, and personalized campaigns in 2025.
Mobile and App Marketing

Is Securing Utility Communications Possible Beyond Consumer Apps?

Bridget Reidy -
Utility leaders shift from consumer messaging apps to secure, compliant platforms to protect sensitive communications and critical infrastructure.
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