Medialister streamlines sponsored content deals, speeding up media placements for brands and publishers with a marketplace that completes deals in 2 days.
Managing the process of sponsored content is a labor-intensive task not only for clients but also for publishers.
Medialister, a marketplace where buyers can browse through publishers’ media kits, aims to speed up and simplify the creation of deals for paid content. The platform claims to streamline the deal-making process, completing the entire cycle within two business days.
Small agencies and consumer-focused brands often lack the resources to adhere to all advertorial guidelines and to stay informed about all the options available from various publishers. Likewise, publishers often waste time responding to dozens of standard requests before one of them materializes into a deal.
Alexander Storozhuk, the founder of Medialister, aims to solve this problem with a platform that charges a commission as placements are executed on guaranteed, predictable terms. Brands, acting as buyers, currently browse offers for free and only spend money when they enter into a deal.
One of the early deals brokered on the platform involved eTalk, a startup providing tutoring and language course services. For its fall campaign, eTalk used Medialister to partner with publishers in Europe and Latin America.
“We are a tiny team, and we don’t have a paid media specialist on staff,” said eTalk founder Slava Zhiradkov. “The media landscape, where our brand needs to be present, feels like an abyss. Instead of contacting publishers individually, Medialister helps us integrate everything into a single campaign.”
Using Medialister, Zhiradkov browsed various offers from publishers open to collaboration. This allowed him to focus on deals that suited his business.
Medialister increases eTalk’s visibility among end consumers. “We now have more clients than we can handle during the peak season,” Zhiradkov summarized.
“Medialister is like a dating site, where people meet with a common goal in mind,” said Michael Sanders, publisher of Mainland Times.
Mainland Times uploaded general information about its offer using Medialister’s step-by-step mechanism. The data includes details such as pricing, publication terms, and content requirements.
After a client found a sponsored publication offer on the Mainland Times site, they finalized the deal and provided the content. “Medialister added the ability to track the order status and negotiate directly if any changes were needed. The open roadmap for the project includes post-purchase analytics.”
By simplifying content marketing management for small brands and agencies, Medialister could become another reason why brands can take on more projects in-house without needing to hire extensively.
Medialisters are not trying to replace agencies; instead, they aim to reduce their workload, freeing up valuable time for strategy and creativity.
The company is currently expanding its workforce in the U.S. and Europe, including developers and big data specialists. Medialister continues to grow to meet the increasing demand from small and medium-sized businesses for broad media coverage, which previously lacked the support to achieve their communication goals.
