This approach significantly reduces cost, increases speed, and delivers much richer cross-channel personalization.
MessageGears, a cross-channel engagement platform for large consumer brands, announced the integration of its native mobile push SDK and direct data access capabilities.
“At MessageGears, we believe in pushing the boundaries of what’s possible in customer engagement,” said Roger Barnette, CEO of MessageGears. “Integrating our enhanced push solution with our direct data access is not just an advancement, it’s a transformation. It gives brands unprecedented control over data and offers marketing autonomy in using customer data for mobile and cross-channel messaging. With direct data access, brands will never pay to move, copy, or store behavioral event data. This is a testament to MessageGears’ commitment to pioneering solutions that redefine the future of enterprise marketing.”
“Large consumer brands are realizing that harnessing their first-party data at scale to drive contextual and personalized consumer experiences is the future of marketing,” added Barnette. “At MessageGears, we believe in partnership with our enterprise customers to ensure we deliver the most sophisticated marketing technology to drive greater revenue and engagement, control the privacy and security of data, and remove inefficient technologies from their incumbent stack.”
This approach significantly reduces cost, increases speed, and delivers much richer cross-channel personalization, which now fully extends to mobile push.
