MoEngage extends its Series F to $280M as enterprises shift from legacy marketing clouds to AI-led customer engagement across marketing and product teams.
MoEngage, the customer engagement platform for consumer brands, said it has raised an additional $180 million as part of its Series F round, lifting the total raised in the round to $280 million and reinforcing its push to expand globally.
The latest investment was led by new backers ChrysCapital and Dragon Funds, with participation from Schroders Capital and continued support from existing investors TR Capital and B Capital. The company had previously announced a $100 million Series F tranche in November.
MoEngage stated that the new capital will be utilized to accelerate the development of its Merlin AI suite, expand its go-to-market teams across North America and Europe, and pursue strategic acquisitions aimed at broadening the platform’s capabilities and geographic reach.
Alongside the funding, the company completed its second employee tender offer, totaling about $15 million and benefiting 259 current and former employees. The round also included select secondary transactions for early investors, including Eight Roads Ventures, Helion Venture Partners, Z47, and Ventureast.
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“At MoEngage, we believe our success is a collective effort,” said Raviteja Dodda, co-founder and chief executive. “This liquidity program reflects our commitment to ensuring that the people who built the company—our employees and early investors—share directly in the milestones we achieve.”
As enterprises move beyond traditional marketing clouds, MoEngage is increasingly positioning itself as a shared engagement layer for both marketing and product teams. The company is expanding its offerings for product organizations through MoEngage Analytics and MoEngage Inform, tools designed to connect customer insight with real-time action.
MoEngage Inform consolidates transactional messaging—such as one-time passwords, account notifications, and service updates—into a single, reliable API that operates independently from marketing campaigns. Meanwhile, MoEngage Analytics aims to bridge the gap between understanding user behavior and acting on it, enabling product managers to trigger personalized experiences that enhance retention and increase lifetime value.
“Customer engagement has never belonged to just one team,” Dodda said. “When product, engineering, and marketing work from the same data and tools, experiences feel connected rather than fragmented.”
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Customers, including Zeta and Loblaw Digital, said the platform has helped them optimize onboarding, activation, and e-commerce journeys while delivering reliable, real-time communications at scale.
Investors framed the round as a bet on MoEngage’s global ambitions. “We are impressed by MoEngage’s disciplined operating model, sustained U.S. execution, and broad product capabilities,” said Rishabh Iyer, a vice president at ChrysCapital. Dragon Funds’ leadership echoed that view, citing the company’s use of AI on first-party data as a differentiator in a crowded martech market.
Avendus Capital served as the exclusive financial adviser to MoEngage and its shareholders.
