The latest suite of tools will help brands ensure that content adjacent to advertisements meets their brand’s specific suitability requirements.
NewsBreak, an AI-powered local news and information platform with 60M MAU, launched Brand Suitability Controls, a new suite of tools to help brands ensure that content adjacent to advertisements meets their brand’s specific suitability requirements.
Scott Kelliher, Head of Revenue, NewsBreak, said, “For advertisers, protecting the integrity of their brand is paramount. Our Brand Suitability Controls safeguard their brand’s image and ensure its consistent presence on our local news and information platform while appearing alongside premium, trusted publishers, thus achieving brand equity at a massive, national scale.”
Doupan Guo, VP, Ads, NewsBreak, said, “We built Brand Suitability Controls with the understanding that every brand has different requirements on what they deem suitable; it’s not a one-size-fits-all situation. By offering article-level categorization and aligning with industry content standards, we cater to specific nuances and demands. Brand Suitability Controls are just the newest tool in what we expect to be a more extensive suite of brand safety solutions, especially as new capabilities with AI come into focus.”
NewsBreak’s suite of Brand Suitability Controls can be leveraged across in-article, in-feed, in-newsletter and immersive video placements, offering a range of options for advertisers. The controls are set at the campaign level, providing flexibility for agencies or advertisers who need to execute campaigns across multiple brands with different requirements.
