Real Simple partners with Pinterest for a shoppable magazine experience! Scan QR codes to discover and buy products directly from the magazine.
Pinterest is continuing to bet on publishers through its tie-up with Real Simple. This move could help the platform establish an edge over competitors while also positioning itself as more than an inspiration hub. According to December 2023 internal data shared in press details, over half of people come to Pinterest with the intent to shop because of the platform’s personalization capabilities. The platform also has over six billion monthly searches, touting 518 million global monthly active users.
The “Best & Brightest” issue from Real Simple features celebrity cover star Busy Philipps, dozens of products tested and recommended by the magazine’s editors, and in-depth profiles of changemakers. Consumers can scan QR codes within each section of the magazine to be taken to a curated Pinterest board to explore the various items and click on retailer pages to purchase easily.
Additionally, the Pinterest boards are organized by their corresponding magazine section and feature several of the same images seen throughout the issue to craft an elevated experience. For those not ready to purchase the spot, users can Pin or virtually bookmark items to their boards and return them later.
The latest move from Pinterest builds on the platform’s investments in original content and the launch of global content partnerships with Dotdash Meredith, Tastemade, Condé Nast Entertainment, and Westbrook Media. Last year, the company also introduced the Red Standard program, designed to reward top-performing and engaged publishers with incentives like funds to boost sponsored Pins and offset distribution costs. Real Simple has been a participating program partner, which generated over 130 million impressions last year.
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Pinterest recently announced Q1 earnings results, which CEO Bill Ready described as a “milestone quarter” for the platform. The platform reported a 23% increase in year-over-year revenue for $740 million. The gains were attributed to advancements in shoppability and artificial intelligence. The platform also continues to attract Gen Z, a cohort that now accounts for over 40% of its users and represents its fastest-growing demographic.
