Samsara unveils its first Super Bowl ad, showcasing how AI Dash Cams protect drivers and enhance road safety. Watch “Hits That Don’t Happen” during the Big Game.
Samsara Inc., the pioneer of the Connected Operations Cloud, revealed its first Super Bowl commercial, which will air during the Big Game on February 9. The 30-second spot captures drivers’ genuine experiences of the vast dangers of the roads, from swerving passenger cars to fleeing wild animals, and how Samsara AI Dash Cams help protect drivers in the moments that matter. Titled, “Hits That Don’t Happen,” the commercial will air in select markets and is available to view here.
Tens of thousands of organizations globally rely on Samsara’s AI-powered solutions to help their workforce get home safely at the end of the day. An industry leader, Samsara trains its AI-based detections on more than 180 billion minutes of video footage. The commercial not only aims to bring more appreciation to professional drivers and their heroic acts but also to the advancements in AI technology that have enabled a new era of safety.
“Drivers often work long hours in challenging conditions to provide us with the goods and services we count on daily,” said Meagen Eisenberg, Chief Marketing Officer at Samsara. “Samsara is proud to partner with our customers to protect drivers and make the roads safer for everyone. We’re grateful for this opportunity to highlight the importance of road safety and the real challenges drivers face.”
Also Read: Personal Brand and Trust: The Differentiators for 2025 in the MarTech Landscape
The commercial was produced in partnership with Made Studios. To learn more about Samsara’s debut commercial and its intelligent safety platform for operations, visit here.
