The integration between Experian and Sonobi marks a new era in digital advertising, one where the potential for effective and privacy-compliant solutions is greater than ever.
Sonobi, a consumer-focused technology company providing a fair and equitable media marketplace, is collaborating with Experian, an information services company. By collaborating with Experian and combining their unique areas of expertise, Sonobi has successfully increased programmatic addressability across the mobile web landscape, growing our reach by 25% while providing a substantial 20% increase in delivered impression value, aiding our ability to connect impactful campaigns to their desired audiences while maximizing value for our publishers.
Justin Kennedy, COO of Sonobi, said, “Collaborating with Experian and integrating their identity graph is crucial progress towards a post-cookie era, where targeted and effective advertising can thrive while protecting user privacy. This collaboration enhances our programmatic addressability and demonstrates our commitment to delivering better, more respectful advertising experiences,” “By leveraging Experian’s innovative technology, we are proud to contribute to a fair and equitable media marketplace that benefits both our clients and the industry as a whole.”
Chris Feo, SVP of Sales and Partnerships at Experian, said, “It is noteworthy to observe the progress of Sonobi as they explore new possibilities using our identity graph. Their success highlights the effectiveness of strategic collaboration in addressing the needs of advertisers in a post-cookie era, with an emphasis on user privacy. We are supportive of Sonobi’s efforts to enhance the open internet and the landscape of programmatic advertising.”
The integration between Experian and Sonobi marks a new era in digital advertising, one where the potential for effective and privacy-compliant solutions is greater than ever. Advertisers can maintain targeted and relevant campaigns by eliminating the need for third-party cookies while enhancing the user experience and adhering to evolving privacy standards. This collaboration represents a significant step towards a more ethical and efficient advertising landscape.
