SurveyMonkey launches a national campaign showing how human feedback replaces workplace guesswork, created by its in-house team, Studio M.
SurveyMonkey has launched a national brand campaign asking a single question that its executives believe cuts to the heart of how most business decisions go wrong: What if you just knew?
The campaign, developed entirely by Studio M, the company’s in-house creative agency, places viewers inside familiar workplace moments — evaluating a bold new product idea, sensing that something may be off with team morale — and pauses at the point of uncertainty rather than resolving it. The tension is the point. The question is the product.
“What if you just knew?” runs across streaming video, social media, digital display, podcasts and digital out-of-home advertising nationally, with prominent outdoor placements in Chicago and Boston. In an interactive extension of the concept, viewers are invited to take the same surveys featured in the advertisements — a screen-to-survey experience the company says demonstrates how quickly teams can gather real feedback from real people.
Studio M built the campaign using the same methodology it is designed to promote. The team ran surveys throughout the creative development process to test messaging, pressure-test ideas and validate market placements before launch. One finding that shaped the campaign’s direction: one in four workers say they are struggling or burned out at work, according to SurveyMonkey’s own research — the kind of question, the company says, that leaders are trying to answer every day without reliable information.
“We built this campaign the same way we encourage our customers to work: by listening first,” said Katie Miserany, SurveyMonkey’s chief communications officer and head of global marketing. “When you gather feedback before you launch something, you get a glimpse at your blind spots and a way to challenge assumptions. You don’t have to be right, but you get a chance to get it right.”
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Alongside the campaign, SurveyMonkey has refreshed its brand manifesto and launched a free tools hub giving anyone access to some of its most popular research tools and calculators — including an AI survey generator — without requiring an account. Several of the tools in the hub were used during the campaign’s own development process.
