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E.l.f. Beauty Reshapes Its C-Suite With Three New Roles

MartechView Editors -
The cosmetics company that built its reputation on TikTok and mockumentaries is now restructuring the leadership behind its marketing engine.
Martech

Three Myths That Are Keeping Brands Away From AI

Paul Sobel -
Most brands already have what it takes to start using AI-powered marketing tools — they just don't know it yet.
News

Birch Coffee Opens 12th NYC Location Powered by Square

MartechView Editors -
The independent New York coffee brand has built a city-wide following on community and craft — and is now scaling with technology to match.
News

SurveyMonkey Asks: What If You Just Knew?

MartechView Editors -
SurveyMonkey launches a national campaign showing how human feedback replaces workplace guesswork, created by its in-house team, Studio M.
News

Price Has Replaced Brand Loyalty at the Grocery Store

MartechView Editors -
A new Zappi survey finds 70% consumers now prioritize price over brand when buying food and beverages, as inflation reshapes how Americans shop for groceries.
News

OpenAI Hires Meta’s David Dugan to Build Its Ad Business

MartechView Editors -
OpenAI has appointed David Dugan, a former Meta ad executive, as VP of global ad solutions, signaling a serious push into advertising beyond subscriptions.
News

Meta to Open Flagship Store on Fifth Avenue in New York

MartechView Editors -
Meta has signed a 10-year lease for a five-story building at 697 Fifth Avenue, marking the company's first flagship retail location in New York City.
CX

When a Logo Changes Everything — and Nothing

Khushbu Raval -
From Tropicana's $35 million mistake to Burberry's heritage revival, the psychology behind brand design has less to do with aesthetics than with trust.
Martech

Your Rebrand Is Failing. Have You Tried Listening?

Michael Yehoshua -
Most rebrands fail not because of bad design, but wrong direction. WiseStamp's CMO on using AI as a listening engine — not a content machine.
News

Merrell Debuts Global Platform “It Starts Outside”

MartechView Editors -
Merrell launches its first global brand platform, aiming to expand beyond hiking boots into a broader outdoor lifestyle brand.
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