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Monday, September 14, 2026

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Why Your Brand Strategy Keeps Falling Apart

Laura Wilkinson explains why brand keeps losing to short-term metrics — and how CMOs can run it as a growth system, not a support function.

Target’s Brand Score Was Sinking Before the Clown Did

Target's Halloween costume backlash grabbed headlines, but the data shows a three-year pattern of self-inflicted brand damage — and a recovery narrative that just took another hit.

e.l.f.’s Viral Pickle Lip Balm Returns in Three Flavors

e.l.f. Cosmetics is relaunching its viral pickle-inspired lip balm in three new shades, following the original's sellout earlier this year.

Domino’s Launches “the Domino,” a Pizza Made for One

Domino's is launching the Domino, a Detroit-style pizza made for one person, letting diners customize their own pie without compromise.

Comcast to Spin Off NBCUniversal as Separate Company

Comcast will separate NBCUniversal and Sky into an independent publicly traded company through a tax-free spin-off, expected to be completed in approximately one year.

impact.com Unveils AI Agents and Creator Commerce Tools

impact.com launches AI-powered partnership tools, creator storefronts and automation features to help brands scale growth and conversions.

DoubleVerify Expands AI Brand Safety to YouTube Audio

DoubleVerify launches AI-powered brand suitability reporting for YouTube Audio Ads, giving advertisers greater transparency and control.

Atento Expands AI Solutions for In-House CX Teams

Atento broadens its AI, automation and analytics offerings to help companies improve customer experience operations managed in-house.

Why the CMO Now Owns the Privacy Problem

Data consent has moved off the legal team's desk and onto the CMO's desk. In the age of AI, how brands handle data is their brand strategy.

Freepik Relaunches as Magnific With $200M in Revenue

Founded in Málaga with no capital and big ambitions, the company that started as a stock image search engine has quietly become one of Europe's most significant AI platforms.

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