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CES 2026: Amazon Makes Its Case as a New Power Player in TV

MartechView Editors -
At CES, Amazon pitches advertisers on its ability to deliver reach, data and full-funnel results beyond traditional television.
News

Amazon’s ‘Buy For Me’ Sparks Backlash From Small Brands

MartechView Editors -
Merchants say Amazon’s AI-powered “Buy For Me” tool listed their products without consent, raising concerns over brand control, data use, and reputational risk.
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Amazon, Visa Join Forces to Build AI Shopping Agents

MartechView Editors -
Amazon and Visa team up to equip developers with tools for AI shopping agents, pushing agentic commerce forward as the industry races to define its future.
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Amazon Tests 30-Minute Delivery—and the Future of Retail

MartechView Editors -
Amazon pilots “Amazon Now,” offering 30-minute delivery in Seattle and Philadelphia as it races to outpace stores and rivals with ultra-fast logistics.
Campaign Orchestration

How AI Became Amazon’s Secret Black Friday Engine

Khushbu Raval -
From tailored deals to fraud detection, AI now powers every moment of Amazon’s Black Friday—turning chaos into a seamless, predictive shopping experience.
News

Amazon Expands Ads Platform with No-Code Tools for SMBs

MartechView Editors -
Amazon’s latest update broadens its ad platform, letting SMBs leverage first-party data and shopping signals with no-code tools for smarter campaigns.

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