HubSpot's Aja Frost on why the website is now the last stop on the buyer journey, what AI has done to paid media, and the tension of selling AI to marketers.
HubSpot's AEO Sensor tracks real-time volatility across ChatGPT, Gemini, and Perplexity — as new data shows ChatGPT sent its lowest-ever traffic to businesses in April 2026.
