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App Marketing

Mobile and App Marketing

Unlocking Mobile Growth: Why Tracking Powers Partnerships

Katie Spurkeland -
As mobile commerce surges, brands must rethink tracking. Learn how to fix attribution gaps and unlock growth with SDKs, MMPs, and smarter partner strategies.
News

YugabyteDB Boosts AI App Development

MartechView Editors -
YugabyteDB introduces new vector search and PostgreSQL features for AI app developers. Build resilient, scalable GenAI apps with expanded multi-modal support.
News

Liftoff Launches AppRefinery for App Insights

MartechView Editors -
Liftoff introduces AppRefinery, an AI-powered platform providing strategic insights into top consumer apps. Understand engagement to drive growth and retention.
News

REPLUG Becomes Certified Moloco Partner

MartechView Editors -
REPLUG, a mobile app marketing agency, is now a Certified Moloco Partner, enhancing its programmatic advertising capabilities for clients.
News

TikTok Reassures Advertisers Amid Ban Threat

MartechView Editors -
At NewFronts, TikTok pledges stability, unveils new ad tools and search plans, faces U.S. regulatory uncertainty and aims to boost marketer confidence.
News

Liftoff Gains General Atlantic as New Investor

MartechView Editors -
General Atlantic acquires a minority stake in Liftoff, while Blackstone remains the majority owner, supporting Liftoff’s AI-driven growth in the mobile app economy.
News

WorldFirst and Mastercard Launch World Card for SME Growth

MartechView Editors -
Ant International's WorldFirst and Mastercard introduce World Card, a virtual solution that simplifies global SME payments, lowers costs, and offers cashback.
News

CleverTap Acquires rehook.ai for Smarter Promotions

MartechView Editors -
CleverTap buys rehook.ai, adding AI-powered promotions automation to its platform. Enhance retention with unified analytics, engagement, and offers.  
News

2025 App Marketing Trends: Growth, KPIs and New Strategies

MartechView Editors -
Liftoff and AppsFlyer’s 2025 App Marketer Survey reveals key trends in ad spend, KPIs, and AI-driven strategies shaping the mobile marketing landscape.
Martech

Brand Profile: Buffer – From Startup Rollercoaster to Social Media Leader

Chandni U -
Explore the highs and lows of Buffer's journey from a $5 profit to a leading social media management platform. Learn their strategies for growth...
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