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Saturday, October 31, 2026

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App Marketing

Sinch Adds RCS Messaging to SAP Engagement Cloud

Sinch has added RCS to its native SAP Engagement Cloud integration, letting businesses send branded, interactive messages that go beyond plain SMS.

Estonia’s bilt.me Raises $700K to Build Native Apps With AI

Estonian startup bilt.me raised $700,000 in pre-seed funding to expand its AI agent that builds native iOS and Android apps. It has passed $100,000 in ARR.

Unlocking Mobile Growth: Why Tracking Powers Partnerships

As mobile commerce surges, brands must rethink tracking. Learn how to fix attribution gaps and unlock growth with SDKs, MMPs, and smarter partner strategies.

YugabyteDB Boosts AI App Development

YugabyteDB introduces new vector search and PostgreSQL features for AI app developers. Build resilient, scalable GenAI apps with expanded multi-modal support.

Liftoff Launches AppRefinery for App Insights

Liftoff introduces AppRefinery, an AI-powered platform providing strategic insights into top consumer apps. Understand engagement to drive growth and retention.

REPLUG Becomes Certified Moloco Partner

REPLUG, a mobile app marketing agency, is now a Certified Moloco Partner, enhancing its programmatic advertising capabilities for clients.

TikTok Reassures Advertisers Amid Ban Threat

At NewFronts, TikTok pledges stability, unveils new ad tools and search plans, faces U.S. regulatory uncertainty and aims to boost marketer confidence.

Liftoff Gains General Atlantic as New Investor

General Atlantic acquires a minority stake in Liftoff, while Blackstone remains the majority owner, supporting Liftoff’s AI-driven growth in the mobile app economy.

WorldFirst and Mastercard Launch World Card for SME Growth

Ant International's WorldFirst and Mastercard introduce World Card, a virtual solution that simplifies global SME payments, lowers costs, and offers cashback.

CleverTap Acquires rehook.ai for Smarter Promotions

CleverTap buys rehook.ai, adding AI-powered promotions automation to its platform. Enhance retention with unified analytics, engagement, and offers.  

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