App Marketing

As mobile commerce surges, brands must rethink tracking. Learn how to fix attribution gaps and unlock growth with SDKs, MMPs, and smarter partner strategies.

YugabyteDB introduces new vector search and PostgreSQL features for AI app developers. Build resilient, scalable GenAI apps with expanded multi-modal support.

Liftoff introduces AppRefinery, an AI-powered platform providing strategic insights into top consumer apps. Understand engagement to drive growth and retention.

REPLUG, a mobile app marketing agency, is now a Certified Moloco Partner, enhancing its programmatic advertising capabilities for clients.

At NewFronts, TikTok pledges stability, unveils new ad tools and search plans, faces U.S. regulatory uncertainty and aims to boost marketer confidence.

General Atlantic acquires a minority stake in Liftoff, while Blackstone remains the majority owner, supporting Liftoff’s AI-driven growth in the mobile app economy.

Ant International's WorldFirst and Mastercard introduce World Card, a virtual solution that simplifies global SME payments, lowers costs, and offers cashback.

CleverTap buys rehook.ai, adding AI-powered promotions automation to its platform. Enhance retention with unified analytics, engagement, and offers.  

Liftoff and AppsFlyer’s 2025 App Marketer Survey reveals key trends in ad spend, KPIs, and AI-driven strategies shaping the mobile marketing landscape.

Explore the highs and lows of Buffer's journey from a $5 profit to a leading social media management platform. Learn their strategies for growth...