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customer data management

Martech

Your ERP Is Holding You Back. Here’s How to Fix It.

Srinivas Kode -
Enterprise leaders are rethinking ERP modernization, balancing clean-core strategies, AI readiness, and cloud adoption to build resilient businesses.
Martech

Why the CMO Now Owns the Privacy Problem

Tilman Harmeling -
Data consent has moved off the legal team's desk and onto the CMO's desk. In the age of AI, how brands handle data is their brand strategy.
News

Rivvit Unveils AI Analyst to Make Investment Data Conversational

MartechView Editors -
Rivvit launches its AI-powered virtual analyst, letting investment teams query portfolios and documents in plain language—built on a secure, trusted data foundation.
Customer Data Platform (CDP)

The AI-Powered CDP: A New Era for Customer Data Management

Eleanor Hecks -
Unlock the power of AI-powered CDPs to unify data, predict customer needs, and deliver personalized, real-time marketing at scale.
Personalization and Privacy

Using Behavioral Data to Drive Authentic Customer Relationships in a Digital World

Chris Bretschger -
Discover how behavioral data helps brands move beyond personalization to build genuine, trust-driven customer relationships in a digital-first world.
News

Zippy’s Goes Digital with Bottle Rocket’s Ordering Upgrade

MartechView Editors -
Bottle Rocket powers Zippy’s Restaurants’ new digital ordering platform, delivering faster checkout, live tracking, and a modern UX for loyal Zipsters.
Martech

Blurring Boundaries: Why Marketers Need Unified Profiles

Joshua Johnson -
Work and life overlap, making unified identity profiles essential. Learn how Ideal Person Profiles help marketers deliver smarter, cross-channel engagement.
News

Fleet Farm Unifies Customer Data with Amperity Cloud

MartechView Editors -
Fleet Farm selects Amperity's Customer Data Cloud to modernize infrastructure and enhance loyalty. Expect personalized experiences & unified customer views. 
News

Red Maple Launches Subscription Payments for Microsoft Dynamics

MartechView Editors -
Red Maple introduces Subscription Payments for Microsoft Dynamics, automating billing, payment retries, and customer management for subscription-based businesses.
News

Deep Sync Integrates with Shopify and HubSpot

MartechView Editors -
Deep Sync’s Shopify & HubSpot integrations empower businesses to activate customer data seamlessly, driving impactful campaigns with enhanced insights.
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