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customer relationship management (CRM)

News

Salesforce’s Agentforce Just Entered the CCaaS War

MartechView Editors -
Salesforce launches Agentforce Contact Center, unifying voice, digital channels, and CRM data — and taking direct aim at the fragmented contact center market.
News

SalientMG and Hivekind Target Pre-Pipeline Gap

MartechView Editors -
SalientMG partners with Hivekind AI to help B2B startups turn early-stage accounts into sales-ready pipeline through strategy and agentic execution.
News

Salesforce Seals Informatica Deal to Power Agentic AI

MartechView Editors -
Salesforce acquires Informatica, unifying data, governance, and metadata to fuel safer, smarter, enterprise-scale AI agents across the Agentforce 360 platform.
Personalization and Privacy

Using Behavioral Data to Drive Authentic Customer Relationships in a Digital World

Chris Bretschger -
Discover how behavioral data helps brands move beyond personalization to build genuine, trust-driven customer relationships in a digital-first world.
News

Zinrelo and TINT Merge to Form TrueLoyal

MartechView Editors -
A new company, TrueLoyal, is born from the merger of Zinrelo and TINT. The AI-powered platform unifies loyalty, community, and data to boost retention.
Martech

The 4Ps of Martech Unlocking Marketing’s Tech Revolution

MartechView Editors -
Explore the 4Ps of marketing technology—Platform, Process, People, Performance—and how they drive smarter, faster, and personalized campaigns in 2025.
News

Embargo Raises $3.5M to Expand AI CRM for Hospitality

MartechView Editors -
London-based Embargo secures $3.5M to scale its AI-driven CRM platform, helping European hospitality SMEs boost customer retention and grow revenues.
News

Wunderkind Launches AI for Smarter Customer Messaging

MartechView Editors -
Wunderkind’s new AI platform optimizes personalized messaging across channels in real time, driving higher engagement and revenue with zero manual effort.
News

Minders Adds Dise CRM to Boost Telegram Sales

MartechView Editors -
Minders acquires Telegram-native Dise CRM, adding structured sales tools and AI features to empower crypto and Telegram-first businesses globally.
News

Natterbox AI Boosts Contact Centers

MartechView Editors -
Natterbox launches AI Assistants and agents for CRM, cutting call queues and costs. By automating queries, Natterbox frees human agents for higher-value tasks.
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