customer relationship management (CRM)

Explore the 4Ps of marketing technology—Platform, Process, People, Performance—and how they drive smarter, faster, and personalized campaigns in 2025.

London-based Embargo secures $3.5M to scale its AI-driven CRM platform, helping European hospitality SMEs boost customer retention and grow revenues.

Wunderkind’s new AI platform optimizes personalized messaging across channels in real time, driving higher engagement and revenue with zero manual effort.

Minders acquires Telegram-native Dise CRM, adding structured sales tools and AI features to empower crypto and Telegram-first businesses globally.

Natterbox launches AI Assistants and agents for CRM, cutting call queues and costs. By automating queries, Natterbox frees human agents for higher-value tasks.

Chargebee CMO Guy Marion reveals how to scale a SaaS business with savvy PLG, retention-first strategies, and usage-based pricing. Learn what drives SaaS growth.

Salesforce is acquiring Informatica for $8B to boost trusted data, power agentic AI, and strengthen Data Cloud, Agentforce, and Customer 360.

Nimble's AI-driven CRM integrates sales, marketing, and automation for SMBs. See real success stories in engagement, efficiency, and growth.

Discover how WhatsApp evolved into a vital business tool. Learn to leverage its features, AI automation, and rich messaging for enhanced customer engagement and satisfaction.

Sky Camp Ventures acquires Mobisoft and rebrands as MiO, expanding mobile inventory solutions for ERP, WMS, and CRM integrations across new industries.