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EY Pulse: Gap Between AI Perception and Reality

MartechView Editors -
EY's Consumer Products and Retail Executive Pulse reveals a gap between perceived and actual AI maturity. While many executives believe their companies are AI-advanced, investment and implementation lag behind. Supply chain and data remain key focus areas.
News

Brand Growth Drivers: Insights from the Data

MartechView Editors -
Kantar Report: Unlock Brand Growth with Meaningful Differentiation and Presence. Data shows strong emotional connections and consistent brand presence drive sales.
News

LinkedIn Introduces CTV Ads for B2B Campaigns

MartechView Editors -
LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads. Today, B2B social media hub LinkedIn introduced LinkedIn...
News

Privacy Tools Fall Short: Here’s What the Numbers Say

MartechView Editors -
A recent Lokker report states that an increasingly complex privacy landscape presents several challenges. Digital privacy efforts fail to protect consumers and marketers fully, especially...
Adtech

Don’t Worry, Links Are Here to Stay

James Watkins -
Fear not, SEO professionals! While Google's algorithm evolves, high-quality backlinks remain crucial for building trust and boosting your search ranking. Learn why links are...
News

Google’s Privacy Sandbox Impact on Apps

MartechView Editors -
Privacy Sandbox raises challenges for advertising on Android devices quite different from the challenges presented to the Chrome browser. Mobile advertising underwent an upheaval when...
News

Google SGE Threatens Brand Search: Study

MartechView Editors -
Among the findings, 91.4% of all search queries triggered SGE; Quora was a big winner, and paid search ads appeared 50% of the time. According...
News

unitQ Enhances User Feedback Platform with Product Analytics

MartechView Editors -
Capturing user actions in combination with user feedback data empowers businesses to understand how their customers use their products and where there are friction...
News

Nielsen And Nexstar Announce Comprehensive Agreement

MartechView Editors -
The integration of Nielsen's Big Data and Panel measurement solution will more accurately measure all the places where consumers engage with Nexstar's valuable content. Nielsen,...
News

New Relic Introduces Latest Business Observability Solution

MartechView Editors -
The latest New Relic PathPoint solution is designed to bridge the data gap between IT and real-world business outcomes. New Relic, an all-in-one observability platform...
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