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Digital Advertising and Ad Tech

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Coca-Cola Shifts $700M Account From WPP to Publicis

MartechView Editors -
Coca-Cola moves $700M in business to Publicis, dealing a major blow to WPP amid its AI-driven turnaround strategy and recent revenue struggles.
Adtech

AI’s Human Paradox: Emotion Trumps Algorithm

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AI advances, but human emotion drives trust. Learn how to connect with audiences by focusing on authenticity and emotional intelligence, not just algorithms.
News

Vidmob Launches Custom Guideline Builder for Ad Success

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Vidmob’s Custom Guideline Builder helps brands create, apply, and automate data-driven ad guidelines, ensuring creative consistency and performance optimization.
News

TV Leads Political Ads in 2024, But Digital is on the Rise

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LoopMe & Assembly research reveals TV remains key for political ads, but 59% of voters saw them digitally. Oversaturation also led to ad fatigue among voters.
Martech

Mastering LinkedIn: Networking, Marketing and Growth Strategies

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Unlock LinkedIn's potential for networking, B2B marketing, and brand growth. Learn about ads, Sales Navigator, analytics, and the latest platform updates.
News

Roku, INCRMNTAL Partner to Unlock CTV Performance

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Roku partners with INCRMNTAL to enhance CTV ad measurement, providing real-time insights into campaign impact with AI-driven incrementality analysis.
News

RiksTV Extends Partnership with Hansen for Cloud Transformation

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RiksTV upgrades to Hansen CCB in the cloud, boosting flexibility, scalability, and cost savings as part of its AWS-powered digital transformation journey.
News

LinkedIn Enhances Ad Targeting and Attribution for Marketers

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LinkedIn updates its Conversions API & Revenue Attribution Report, enabling better ad targeting, CRM integration, and improved campaign performance.
News

Infosys, Lufthansa Partner to Drive Aviation Digital Innovation

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Infosys and Lufthansa Group launch a Global Capability Center to enhance aviation IT, leveraging AI and cloud solutions for operational efficiency and innovation.
News

Appier Acquires AdCreative.ai to Enhance Generative AI Solutions

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Appier acquires AdCreative.ai for $38.7M to expand its Generative AI capabilities, reshaping the future of digital advertising and marketing across global markets.
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