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Saturday, October 31, 2026

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Digital Advertising and Ad Tech

RiksTV Extends Partnership with Hansen for Cloud Transformation

RiksTV upgrades to Hansen CCB in the cloud, boosting flexibility, scalability, and cost savings as part of its AWS-powered digital transformation journey.

LinkedIn Enhances Ad Targeting and Attribution for Marketers

LinkedIn updates its Conversions API & Revenue Attribution Report, enabling better ad targeting, CRM integration, and improved campaign performance.

Infosys, Lufthansa Partner to Drive Aviation Digital Innovation

Infosys and Lufthansa Group launch a Global Capability Center to enhance aviation IT, leveraging AI and cloud solutions for operational efficiency and innovation.

Appier Acquires AdCreative.ai to Enhance Generative AI Solutions

Appier acquires AdCreative.ai for $38.7M to expand its Generative AI capabilities, reshaping the future of digital advertising and marketing across global markets.

Revving Secures £107M to Boost UK Adtech and Digital Growth

Revving raises £107M to revolutionize invoice factoring, accelerating cash flow for UK adtech and digital businesses, driving growth, and enhancing competitiveness.

Barco and Neat Partner for Seamless Video Conferencing

Barco collaborates with Neat to enhance meeting room experiences with effortless wireless conferencing. Neat Bar 2 and Pro are now certified with ClickShare.

Klook Secures $100M to Transform Asia-Pacific Travel in 2025

Klook, led by Vitruvian Partners, raises $100M to expand its reach, enhance AI-driven services, and redefine travel experiences for next-gen travelers in APAC.

Brands Still Undervalue Valentine’s Day in 2025, Omnisend Finds

Omnisend data shows many brands skipped Valentine’s campaigns in 2024 despite the holiday driving 20% of Q1 revenue. Will 2025 see a shift in strategy?

Amazon Prime Value Drops 47% After Ads: LoopMe Research

LoopMe's latest survey shows Amazon Prime's value perception has halved since ads were introduced, with younger demographics driving cancellations and shifting preferences.

Google’s Gemini AI May Include Ads, Says Sundar Pichai

Sundar Pichai teases ad integration for Gemini AI, balancing monetization with user experience as Google explores new strategies amid rising AI competition.

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