Digital Advertising and Ad Tech

Omnisend data shows many brands skipped Valentine’s campaigns in 2024 despite the holiday driving 20% of Q1 revenue. Will 2025 see a shift in strategy?

LoopMe's latest survey shows Amazon Prime's value perception has halved since ads were introduced, with younger demographics driving cancellations and shifting preferences.

Sundar Pichai teases ad integration for Gemini AI, balancing monetization with user experience as Google explores new strategies amid rising AI competition.

YouTube leads social platforms with 16% more users than WhatsApp. Digital ad spend soars to $1.1T in 2024, with AI and social media driving marketing innovation.

AMC Networks launches AMCN Outcomes, enabling advertisers to measure campaign effectiveness via its Audience+ platform, driving data-driven consumer outcomes.

Acquia teams up with SearchStax to launch an AI-powered site search for Drupal websites, boosting engagement, satisfaction, and conversions with no-code tools and insights.

EPAM expands collaboration with Baker Hughes to revolutionize the energy sector with AI and digital transformation, enhancing efficiency and sustainability.

JMP Securities sets price targets for Roku ($95) & The Trade Desk ($150), citing growth from the $166B shift from linear TV ads to connected TV (CTV).

The Trade Desk acquires Sincera to enhance programmatic advertising with objective data insights, improving transparency and ad performance for advertisers and publishers.

Quad launches At-Home Connect, merging direct mail with digital insights for omnichannel marketing, boosting engagement, ROI, and personalized customer experiences.