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Digital Advertising and Ad Tech

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Rokt Acquires mParticle to Transform Real-Time Ecommerce

MartechView Editors -
Rokt invests $300M to acquire mParticle, merging AI and CDP tech to enhance real-time ecommerce, advertising, and customer experiences across global brands.
News

Retail Media Gets a Measurement Boost at CES

MartechView Editors -
Albertsons partners with TransUnion, and DoorDash teams with The Trade Desk at CES, boosting retail media targeting and measurement capabilities.
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AI’s Rise: Fueled by Advertising Dollars

MartechView Editors -
With a projected $900B market opportunity, the AI industry is poised for significant growth, attracting both established tech giants and a wave of new startups.
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Viant, Disney Expand Partner for Enhanced CTV Advertising

MartechView Editors -
Viant and Disney deepen their partnership to enhance CTV ad campaigns, using advanced tech for better audience targeting and performance.
News

GMS Revolutionizes Advertising with Generative Response Ads

MartechView Editors -
GMS introduces AI-powered ad format that allows consumers to have real-time conversations with brands directly within ad spaces, redefining digital engagement.
News

MINT Partners with Celonis to Revolutionize Advertising Workflow

MartechView Editors -
MINT and Celonis are joining forces to empower businesses with cutting-edge process intelligence. This collaboration will streamline media planning, buying, and execution, leading to increased efficiency, reduced costs, and improved ROI.
Adtech

Lyft, Uber, and the Tech Industry’s Growing Ad-Creep Trend

MartechView Editors -
Tech companies are embracing in-app ads, highlighting a broader trend where user attention is increasingly monetized, even by subscription services.
News

GoRead.io Merges Social Media Tools for Growth

MartechView Editors -
GoRead.io combines Statigr.am & InsFollowPro, offering enhanced social growth, analytics, and engagement tools for Instagram, TikTok, and more!
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Appier Leverages AI to Optimize Apple Search Ads

MartechView Editors -
Appier partners with Apple Search Ads to help brands maximize campaign ROI and drive user acquisition through its AIXPERT campaign automation solution.
News

IAS Launches Curation for Google Ad Manager to Boost Ads

MartechView Editors -
IAS Curation empowers programmatic buyers on Google Ad Manager with AI-driven inventory curation, enabling them to maximize returns and avoid low-quality content.
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