14.3 C
Casper
Saturday, October 31, 2026

TAG

Digital Advertising and Ad Tech

Jeff Kaplan on AI, Ad Fraud, and the Future of Media Buying

TARA Media CEO Jeff Kaplan shares insights on AI-driven media buying, ad fraud detection, and why trust and data transparency will define the next decade.

TikTok Boosts Ad Tools with Generative AI Symphony

TikTok enhances its Symphony platform with advanced generative AI tools, empowering brands with faster content creation, realistic digital avatars, and expanded partnerships for dynamic ad campaigns.

Singapore Businesses Thrive with Digital Maturity and AI Adoption

New HubSpot research shows digitally advanced Singapore businesses outperform peers. Integration, advanced AI, and leadership alignment drive growth despite economic uncertainties.

Study: Dull Media Wastes Billions in Ad Spend

New Amplified report reveals brands waste up to $245B annually on ineffective advertising due to "dull media" and low attention.

TikTok Boosts Ads with New AI Video Creation

TikTok rolls out AI-powered ad features, letting marketers create video ads from text or images. Lowers production costs, aiding small businesses.

Netflix Adds Yahoo for Programmatic Ad Sales

Netflix partners with Yahoo for programmatic ad sales, expanding its reach to 12 countries. It offers advanced targeting to boost advertiser performance.

Amazon and Roku Team Up for Smarter Ad Sales

Amazon and Roku join forces to boost digital ad sales, combining audiences for smarter targeting across streaming platforms for 80M US households.

TARA Media Partners with Pixalate for Ad Fraud Protection

TARA Media partners with Pixalate to eliminate ad fraud and ensure high-quality traffic. Boost your ad spend with advanced bot detection and pre-bid filtering.

Thumzup Hits 1000+ Advertiser Locations

Thumzup announces rapid expansion, surpassing 1000 advertiser locations with 218% CAGR in digital advertising.

Utiq Hits 55M Consentpasses, 26 Telco Partners

AdTech firm Utiq achieves over 55M consented users and 26 Telco partners, solidifying its privacy-first, deterministic ID solution in Europe.

Latest news