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Digital Advertising and Ad Tech

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Grey Moves Under Ogilvy in WPP Restructure

MartechView Editors -
WPP shifts Grey from AKQA to Ogilvy to boost collaboration and growth. Grey will operate autonomously while aligning closely with Ogilvy’s creative vision.
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Amazon Upfront Showcases Prime Video Ad Power

MartechView Editors -
Amazon's latest upfront revealed star-studded support, AI-powered ads, and new formats driving shoppable, interactive experiences on Prime Video.
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Conviva Report: Digital Friction Drives Customers Away

MartechView Editors -
91% of consumers faced poor digital service in 2024. Conviva's 2025 report shows friction cuts engagement, revenue, and loyalty in the attention economy.
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Disney Surges as Streaming Revenue Soars

MartechView Editors -
Disney’s streaming income hits $336M in Q2 as DTC growth accelerates. CEO Iger touts tech, content, and ad innovations to fuel future momentum.
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Snapchat Revamps Ads, Doubles Advertisers in 2024

MartechView Editors -
At NewFronts, Snap unveiled Chat-based ads, AI bidding tools, and music content, fueling ad growth and a 60% rise in advertisers year over year.
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’25 MarTech: Consolidation and AI Takeover

Khushbu Raval -
Scott Brinker and Frans Riemersma's 2025 MarTech report deep dive + expert views on AI, data, and the evolving landscape from Hightouch, GrowthLoop, SAS, Progress, MetaRouter, & MoEngage.
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Google AdSense Now Powers Ads in AI Chatbot Chats

MartechView Editors -
Google is rolling out AdSense ads in third-party AI chatbot chats, aiming to monetize conversational search amid rising use of AI tools like ChatGPT.
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Ogury Launches Ogury One for Persona-Based Ads

MartechView Editors -
Ogury One gives brands and agencies full access to privacy-safe, persona-based ad targeting with AI planning, real-time optimization, and self-serve control.
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Roblox and Google: Immersive Ads Scale with Ad Manager

MartechView Editors -
Roblox partners with Google to scale immersive ads via Ad Manager, offering brands new ways to engage Gen Z with 3D experiences.
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DV Partners with Roblox for Ad Quality and Performance Measurement

MartechView Editors -
DoubleVerify (DV) integrates its media quality and performance solutions with Roblox, offering advertisers fraud prevention, viewability, and brand safety across its gaming inventory.
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