10.5 C
Casper
Saturday, April 11, 2026
type here...
- Advertisement -spot_img

TAG

Digital Advertising and Ad Tech

News

The Trade Desk Expands CTV Push with Ventura Ecosystem

MartechView Editors -
The Trade Desk launches Ventura Ecosystem to open connected TV advertising, aiming to boost transparency, programmatic demand and CPMs.
News

Onetag Acquires Aryel to Reinvent Programmatic Ads

MartechView Editors -
Onetag acquires Aryel to combine premium inventory, immersive ad formats and AI decisioning into a self-serve platform for outcome-driven programmatic advertising.
News

JARS Digital Joins Brandi AI Partnership

MartechView Editors -
JARS Digital partners with Brandi AI to help brands improve visibility and credibility in AI-generated answers and generative search platforms.
News

Digital Remedy Unveils Echo Measurement Platform

MartechView Editors -
Digital Remedy launches Echo, a unified platform designed to measure cross-channel media performance and reduce fragmented attribution reporting.
News

iSpot Unveils Agentic AI Platform for TV Ads

MartechView Editors -
iSpot launches SAGE, an AI platform built on proprietary ad data to help brands analyze creative performance and optimize video advertising ROI.
People

AI Isn’t Killing PR. Bad Measurement Is.

Khushbu Raval -
As AI reshapes communications, traditional PR faces a reckoning. Accountability, originality, and measurable impact—not spin—will decide who survives.
News

Uber Eats Turns Super Bowl Ad Into Interactive App Play

MartechView Editors -
Uber Eats extends its Super Bowl campaign with an in-app experience that lets viewers remix its commercial, aiming to boost engagement beyond costly TV airtime.
Martech

CMOs Should Turn Calendars Into a Marketing Channel

Joep Leussink -
As search and social grow less reliable, digital calendars offer CMOs a permission-based, high-intent channel for timely engagement without cookies or costly ads.
Campaign Orchestration

Super Bowl 2026: When the Commercials Became Bigger Than the Game

Khushbu Raval -
The Super Bowl was once a football game interrupted by commercials. In 2026, it has become a marketing ecosystem interrupted by football.
News

Samsung Ads Expands Amazon DSP Deal Across Europe

MartechView Editors -
Samsung Ads opens programmatic access to Samsung TV Plus inventory in Europe through Amazon DSP, giving advertisers broader reach on one of the world’s largest CTV platforms.
123...21Page 2 of 21

Latest news

- Advertisement -spot_img

MartechView is the media platform owned by Vibe Media Corporation. The brand, logo and its content is copyright. All rights reserved. Redistribution or reproduction in part or all of the content in any form is subject to terms and conditions. While sharing, quoting and using the data from the website, users must acknowledge MartechView as the source of the material. For more details read our Privacy Policy.

Quick Links

Popular Category

Editor Picks