Digital Advertising and Ad Tech

Publicis Groupe is acquiring data collaboration platform LiveRamp for $2.2 billion, betting that proprietary data co-creation is the next frontier of AI-driven marketing.

As third-party cookies fade and privacy expectations rise, contextual advertising offers a durable alternative — reaching the right customer at the right moment without tracking them.

Stephanie Parry succeeds Nick Fettiplace as Jellyfish's UK&I Managing Director, bringing client leadership experience from Mindshare, WPP, and three years at the agency.

Precision was the promise. Scale, privacy, and fragmentation are making it obsolete. The marketers who adapt first will define what comes next.

The ad industry has spent decades interrupting content. KERV.ai is making a calculated bet that the smarter play is to disappear into it.

A new Shopify plugin promises merchants smarter ad targeting without ever leaving their store dashboard.

Thirty-seven percent of TV producers now use AI to identify stories to cover. For brands still pitching the old way, the window to catch up is closing fast.

Built originally to monetize its own content, TriCoast Media has quietly become one of CTV advertising's more unconventional infrastructure plays.

As performance marketing fragments across platforms and channels, two of the industry's biggest players are betting that consolidation is the answer.

Until now, fixing a broken programmatic campaign required manual checks across different platforms. With this new integration, the process is now automated and unified.