New TripleLift research finds 60% of advertisers have a centralized AI strategy, but fewer than 30% are confident in it — exposing a widening gap between ambition and reality.
Amplified's AttentionAI uses 50 billion human data points to forecast how audiences will engage with creative across platforms before a dollar of media budget is spent.
DoubleVerify launches post-bid measurement across the LinkedIn Audience Network, giving advertisers independent visibility into ad quality, viewability and brand safety.
Latino-owned Fuse Media taps iSpot to measure campaign outcomes across its CTV and FAST inventory, linking ad exposure to real-world consumer actions at scale.
RRD's Iridio platform expands into Reddit and LinkedIn, as new data shows that combining display and paid social drives 67% higher sales lift than social alone.
Publicis Groupe is acquiring data collaboration platform LiveRamp for $2.2 billion, betting that proprietary data co-creation is the next frontier of AI-driven marketing.
As third-party cookies fade and privacy expectations rise, contextual advertising offers a durable alternative — reaching the right customer at the right moment without tracking them.
Stephanie Parry succeeds Nick Fettiplace as Jellyfish's UK&I Managing Director, bringing client leadership experience from Mindshare, WPP, and three years at the agency.
