Digital Advertising and Ad Tech

Stephanie Parry succeeds Nick Fettiplace as Jellyfish's UK&I Managing Director, bringing client leadership experience from Mindshare, WPP, and three years at the agency.

Precision was the promise. Scale, privacy, and fragmentation are making it obsolete. The marketers who adapt first will define what comes next.

The ad industry has spent decades interrupting content. KERV.ai is making a calculated bet that the smarter play is to disappear into it.

A new Shopify plugin promises merchants smarter ad targeting without ever leaving their store dashboard.

Thirty-seven percent of TV producers now use AI to identify stories to cover. For brands still pitching the old way, the window to catch up is closing fast.

Built originally to monetize its own content, TriCoast Media has quietly become one of CTV advertising's more unconventional infrastructure plays.

As performance marketing fragments across platforms and channels, two of the industry's biggest players are betting that consolidation is the answer.

Until now, fixing a broken programmatic campaign required manual checks across different platforms. With this new integration, the process is now automated and unified.

For the first time, social media commands the largest share of digital advertising — and Meta is on course to surpass Google in ad revenue before the year is out.

As adtech fills up with one-off AI features, TripleLift is betting that connecting every part of the ad transaction beats optimizing any single piece of it.