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GumGum

73% of U.S. Shoppers Swayed by Back-to-School Ads

GumGum survey finds timing, relevance, and creative execution make back-to-school ads most effective, influencing 73% of U.S. shoppers.

GumGum’s Mindset Graph Boosts Ad Relevance and Impact

GumGum reveals 41% of contextual ads miss the mark. Its Mindset Graph helps brands align creative with context to drive higher attention and full-funnel impact.

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