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influencer marketing

Campaign Orchestration

Winning the Holiday Shopping Season in Europe with Google, YouTube, and AI

Khushbu Raval -
Win Europe’s holiday shoppers with Google, YouTube and AI. Drive discovery, build trust, and boost conversions across diverse markets.
News

Flowbox Acquires Dreaminfluence, Expands UGC Reach in Europe

MartechView Editors -
Flowbox strengthens its UGC platform with Dreaminfluence acquisition, boosting customers to 1,000 and nearing €9M ARR across Europe and Latin America.
Adtech

Why the Creator Economy’s Next Chapter Is All About Authenticity

Khushbu Raval -
The creator economy shifts. Discover how authenticity, strategic platforms, and deep creator partnerships drive its $525B future—insights from industry leaders.
People

Why Brands Must Build Parasocial Bonds, Not Just Content

Khushbu Raval -
Ex-Fortune 100 exec and TikTok creator Timm reveals how authenticity, human connection, and innovative platform strategy reshape brands and future marketing.
News

Publicis Boosts Influencer Power with Captiv8 Deal

MartechView Editors -
Publicis acquires Captiv8 for $150M, expanding its influencer reach and tech edge to drive social commerce and creator-led campaigns globally.
People

Metricool’s Growth Lead on Data, Influencers and AI’s Impact

Khushbu Raval -
Metricool's Alexandra Caceres blends tech and marketing for data-driven growth. Learn about influencer ROI, AI's role in 2025, global strategies, and key lessons for marketers.
News

Influur Raises $10M to Revolutionize Influencer Marketing

MartechView Editors -
Influur secures $10M Series A funding to empower creators, streamline brand collaborations, and leverage AI for data-driven insights.
News

Pizza Hut Launches “Pay With Your Trend” Campaign

MartechView Editors -
Discover how Pizza Hut is empowering social media creators with their new "Pay With Your Trend" campaign. Learn how you can earn free pizza and be part of the trend.
News

Sephora Partners with Remezcla for B2B Influencer Marketing

MartechView Editors -
Discover how Sephora is leveraging B2B influencer marketing to connect with its target audience. Learn about the partnership with Remezcla and the benefits of this emerging strategy.
News

Streann Introduces TV 3.0 Platform

MartechView Editors -
Streann Media's use of AWS technology is empowering individuals to become the next big players in content creation, akin to TikTok. Streann Media, a content...
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