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marketing attribution

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Engine Acquires Lift Bridge Consulting

MartechView Editors -
The acquisition is designed to bring unrivaled insights to marketers focused on the effectiveness of their media and marketing spending on sales dollars. Engine, an...
News

Corona Tools Chooses Refuel Agency to Drive Brand Awareness

MartechView Editors -
Corona initially tapped Refuel Agency to research Hispanic professionals. It uncovered purchase behavior, messaging, and how to communicate in the market. Corona Tools is driving...
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Safary Raises $2.4M to Build Google Analytics Platform

MartechView Editors -
The funding will be leveraged to add firepower to Safary's team and accelerate the development of Safary's marketing attribution platform. Safary, a web3 alternative to...
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Consello Announces the Launch of Consello Experience

MartechView Editors -
Consello Experience uses a proven approach to discover, assess, and deliver substantial impact across the full continuum of marketing. Consello, the financial services advisory and...
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Unlock Health Introduces ROI Insights Tool to Improve Healthcare Marketing Effectiveness

MartechView Editors -
Unlock ROI Insights is a web-based reporting tool that calculates marketing return on investment (ROI) down to the specific service line, market, and campaign...
Attribution

Enhancing HCP Engagement Through Digital Innovation

Harshit Jain -
Know the key considerations to efficiently explore the multidimensional world of technology and enhance HCP messaging strategy.
News

RRD Enhances Direct Marketing Platform

MartechView Editors -
It will provide verifiable methodologies that match messaging and touchpoint strategies to the individual preferences of their target audiences. R.R. Donnelley & Sons, a provider...
News

Mark-Taylor Companies Unveils New Consulting Division with Expanded Services

MartechView Editors -
MTC's initial consulting offerings include strategy, reporting and analysis, advertising campaigns, event management, and website audits and optimization Mark-Taylor Companies, a luxury multifamily developer, owner...
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Allant Group Adds HealthWise Data to Its Audience Attribute Marketplace

MartechView Editors -
HealthWise Data focuses on helping organizations in need of health-oriented insights move beyond the one-off, disjointed types of health data available today. Allant Group LLC,...
News

Mapp Launches New AI Assistant

MartechView Editors -
Mapp AI Assistant provides automatic alerts for trends or anomalies, enriches customer data by predicting behaviour like conversion or churn, and offers a 30-day...
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