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Marketing Automation

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Qualitia Boson Launches on Salesforce AppExchange

MartechView Editors -
Qualitia Boson launches on Salesforce AppExchange, offering AI-powered testing for faster, cheaper, and more reliable deployments for BFSI firms.
News

rEvolution Acquires WePlay, Expanding Global Reach

MartechView Editors -
Transformative acquisition enhances comprehensive sports media solutions and digital analytics, generating millions in new revenue for rights holders.
News

Zeta Media Engine: AI-powered Marketing on Snowflake

MartechView Editors -
The new Zeta Media Engine, Powered by Snowflake, will enable seamless, data-driven, programmatic activation natively on Snowflake.
News

Marketbridge Launches New Integrated Marketing Consultancy

MartechView Editors -
Marketbridge offers integrated growth services, including strategy, marketing, communications, data science, analytics, and technology solutions.
News

Zendesk Expands Meta Partnership with Launch of Outbound Messaging App

MartechView Editors -
Zendesk has partnered with Meta to launch Relay, a new outbound messaging app that allows businesses to proactively engage with customers on WhatsApp and SMS.
Adtech

A Cookie Crumbles: Digital Advertising’s Uncertain Leap

Khushbu Raval -
The death of the third-party cookie is upon us! But is the industry prepared? This article explores the challenges and opportunities of a cookieless...
News

Marketers Utilize Technology to Integrate Print and Digital Strategies

MartechView Editors -
The report reveals that 32% of marketers use AI, and 31% plan to use the technology to support print marketing. A study released by R.R....
News

Locus Robotics Partners with John Lewis

MartechView Editors -
This partnership represents the first deployment of mobile robotics automation at John Lewis and the continued expansion of Locus Robotics' footprint in the UK.  Locus...
People

Top 30 Women in Marketing: Innovation, Leadership, and Impact

Khushbu Raval -
Meet 30 extraordinary women who are redefining marketing! From brand storytelling to data mastery, these leaders are shaping the industry's future. Join us in...
News

Aspire Software Integrates ServiceTitan Marketing Pro

MartechView Editors -
Marketing Pro empowers contractors to target the right customer at the right time.  Aspire Software, a ServiceTitan company and software provider for commercial landscaping businesses,...
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