Marketing Mix Modeling

Explore the top 2025 marketing stats from DesignRush—AI, e-commerce, SEO, PPC, and more—your roadmap to staying competitive in a fast-changing world.

B2B marketers face evolving challenges. Will Post of Measured shares how to rethink ROI, embrace privacy-resilient measurement, and align sales and marketing for growth.

ANA's Aquila reports progress on cross-media measurement, combining walled garden and TV data for deduplicated reach and frequency insights.

Celebrate the women driving transformative change in marketing and martech this International Women's Day 2025. Their innovative leadership is accelerating action towards gender equality and breaking barriers in the industry.

Marketing leaders turn to Marketing Mix Modeling (MMM) for better ROI and strategy optimization, aided by genAI, to overcome challenges in digital attribution.

Google's Meridian helps marketers optimize budgets with advanced insights, customization, and integration with Google's data platform.

MartechView tracks the trends and technologies moving marketing teams in the new year and how to action the dream.

A study shows brand awareness tops lead generation for B2B marketers, but many fall short in meeting buyer expectations for identity and customer experience.

Struggling to show B2B marketing ROI? Learn how multi-touch attribution, conversion APIs, and marketing mix modeling can measure performance and prove value.

Marketing attribution models help marketers get insights into their marketing efforts, further prompting them to restructure their strategies. Here is everything you need to...