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McDonald’s Opens a Portal to the Upside Down

MartechView Editors -
McDonald’s Brazil teams with Netflix’s Stranger Things to launch an immersive, 80s-soaked campaign—complete with flickering signs, arcade kiosks, and an upside-down menu.
Campaign Orchestration

Festive Feasts & Neon Gifts: Europe’s 2025 Holiday Hit Parade

Khushbu Raval -
Explore the top 2025 holiday shopping campaigns in Europe—Sainsbury’s, McDonald’s, John Lewis, Coca-Cola, and LEGO showcase creative festive brilliance.
News

Fast Food Becomes a Treat, Not Just a Cheap Bite

MartechView Editors -
A new Zappi survey shows nearly 1 in 4 Americans now see fast food as a “treat,” with McDonald’s leading QSR visits and value driving the new chicken sandwich wars.

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