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Saturday, October 31, 2026

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Omnichannel

OpenX and Polk Launch Auto Campaign Measurement

OpenX integrates S&P Global Mobility’s Polk Automotive to offer precise, real-time campaign measurement and targeting for automotive marketers.

Mobiquity Unveils CMOne: An AI CMO for 24/7 Marketing

Mobiquity launches CMOne, a fully agentic AI platform unifying content, ads, and engagement into one autonomous marketing command center.

Yahoo: 54% of Advertisers Boost Back‑to‑School Budgets

Yahoo’s 2025 Back‑to‑School report shows brands upping ad spend as cautious shoppers demand value‑driven, discount‑focused messaging.

Blurring Boundaries: Why Marketers Need Unified Profiles

Work and life overlap, making unified identity profiles essential. Learn how Ideal Person Profiles help marketers deliver smarter, cross-channel engagement.

Basis Technologies Enhances Ad Automation

Basis Technologies launches new omnichannel reporting, data visualization, paid search, and task management features for unified ad insights.

Cresta AI Agent: Omnichannel CX Transformed

Cresta's new AI Agent automates complex customer conversations across all channels, preserving context and delivering human-like, personalized experiences for efficient resolution.

Vantage Bank Partners with Prelim to Enhance Digital Onboarding

Vantage Bank teams up with Prelim to streamline account opening, enhance online banking, and drive innovation with a seamless, secure digital-first experience.

Infobip, NTT Partner to Launch Omnichannel CPaaS in Japan

Infobip partners with NTT to power NTT CPaaS, bringing advanced SMS, Voice, and omnichannel solutions to Japan for seamless business communication.

CleverTap Releases Cross-Channel Marketing Report

Discover how to optimize your cross-channel marketing strategy with CleverTap's new report. Learn how businesses are leveraging multiple channels to boost engagement, conversions, and app stickiness.

Salesforce to Acquire Unified Omnichannel Retail Platform

Salesforce strengthens its retail offerings with the acquisition of PredictSpring. The move aims to enhance the customer experience by integrating physical and digital shopping.

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