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Wednesday, April 22, 2026
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Roku

Roku Embraces Outcome-Based Ads With iSpot Integration

Roku becomes the first major streaming publisher to optimize ads directly on outcomes, deepening its partnership with iSpot to drive measurable ROI for brands.

Roku and Nielsen: A Marriage of Big Data and Small Screens

Nielsen and Roku ink a multiyear deal to unify streaming data and linear ratings, promising advertisers a clearer picture of a fragmented TV landscape.

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