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Scott Brinker

Is MarTech Headed for a Great Merger or Splintered Future? Scott Brinker Has Thoughts

Scott Brinker on if AI brings MarTech consolidation or deeper fragmentation, and what it means for leadership, innovation, and the new rules of marketing.

Is MarTech’s Future Big Platforms or Niche AI Tools?

Generative AI is reshaping MarTech, driving consolidation around major platforms and a surge of specialized tools. Success lies in mastering both.

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