Sustainability

McCain’s “Taste Good. Feel Good.” campaign uses AR gaming to teach regenerative farming, aiming to close the awareness gap while serving up sustainable fries.

42% of top marketers say GenAI use blocks sustainability, while 95% prioritize eco credentials in partners, finds 51toCarbonZero’s new benchmark report.

DoubleVerify reports 66% CTV ad growth in 2024, but transparency gaps, bot fraud, and “TV Off” issues cost advertisers millions in wasted spend.

At Climate Week NYC, Nespresso highlighted aluminum pod recyclability to empower customers and address concerns around single-use pods.