A new Zappi survey finds 70% consumers now prioritize price over brand when buying food and beverages, as inflation reshapes how Americans shop for groceries.
Zappi’s new Brand Health Tracker delivers monthly consumer sentiment and unified brand, ad, and innovation insights—offering fast, affordable measurement for modern teams.
A new Zappi survey shows nearly 1 in 4 Americans now see fast food as a “treat,” with McDonald’s leading QSR visits and value driving the new chicken sandwich wars.
