Typeform’s Winter ’26 release introduces AI data enrichment and automation tools designed to help teams turn form responses into qualified leads faster.
Typeform is betting that the humble form submission should no longer mark the end of a customer interaction — but the beginning of a revenue workflow.
In its Winter ’26 release, the San Francisco-based company introduced AI-powered data enrichment that automatically enhances contact profiles when a form is submitted. The enriched data can then be activated through Typeform’s Contacts & Automations tools, enabling teams to qualify, route and follow up on leads more quickly.
The update comes as businesses face mounting pressure to generate more revenue with leaner teams. Many organizations still rely on incomplete or outdated lead data scattered across disconnected systems, which slows follow-up and undermines conversion rates.
“Forms have long been treated as the finish line; a response comes in, and the real work begins somewhere else,” said Aleks Bass, Typeform’s chief product officer. “Typeform is changing that by making every form submission the starting point for action.”
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Enrichment at the Point of Capture
Typeform’s new AI data enrichment uses what the company describes as agentic waterfall enrichment, in which AI agents autonomously search for and validate contact information across multiple sources.
According to the company, match rates have reached 92 percent for business-to-business use cases and 71 percent for business-to-consumer scenarios, based on internal product usage data.
The goal is straightforward: provide sales and marketing teams with a clearer picture of who is behind each submission, allowing high-intent leads to be identified and routed faster, with more personalized outreach.
From Response to Workflow
The Winter ’26 release also expands Typeform’s Contacts & Automations features, offering deeper segmentation, webhook-enabled automations that trigger actions across external tools, and dynamic reporting dashboards for comparing trends and performance across audiences.
Because AI enrichment integrates directly with the automation layer, businesses can immediately segment leads by enriched attributes, assign ownership and initiate follow-up sequences — without manual intervention.
In effect, Typeform is positioning forms not as isolated data collection points but as integrated workflow engines.
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AI as a Build Accelerator
The company also reported continued adoption of its AI-assisted form builder. In the first month after launching Typeform AI, form creation increased by 45 percent while time-to-create decreased by 33 percent, according to company data. More than one-third of new users now engage with AI features within their first month.
The latest addition, Typeform AI Memory, allows teams to store contextual information — such as brand guidelines, business goals and company details — in a customizable knowledge base. The system then uses that information to generate forms and workflows tailored to each organization.
As software companies race to embed artificial intelligence into everyday business tools, Typeform’s strategy reflects a broader shift: the value of AI lies less in generating content than in reducing friction between data capture and action.
For companies trying to move faster from form response to revenue, that friction may be the most expensive gap of all.
