Walmart and Google unveil a new AI-powered shopping experience inside Gemini, blending personalization, fast delivery, and real-time retail intelligence.
Walmart Inc. and Google have announced plans to launch a new AI-powered shopping experience that integrates Google’s Gemini directly with Walmart and Sam’s Club. The initiative aims to make shopping more intuitive, personalized, and seamlessly embedded into everyday digital interactions.
The experience, built by Walmart and accessed within Gemini using the Universal Commerce Protocol, is designed to meet several core customer needs—from discovery to delivery—within a single conversational flow.
When relevant, Gemini will automatically surface Walmart and Sam’s Club products, both in-store and online. A customer asking Gemini for advice on camping gear, for example, could receive recommendations drawn directly from Walmart’s vast inventory. Because Gemini supports back-and-forth conversation, relevant products and services can appear naturally throughout the interaction rather than as isolated search results.
Personalization is central to the experience. When customers choose to link their accounts, Walmart will help move them from inspiration to purchase within its familiar retail environments. Recommendations can reflect past online and in-store purchases, bundle items already in Walmart or Sam’s Club carts, and extend benefits tied to Walmart+ and Sam’s Club memberships.
Speed remains a key differentiator. Customers will be able to access Walmart’s local fulfillment capabilities, with hundreds of thousands of products eligible for delivery in under three hours—and, in some locations, as fast as 30 minutes.
Also Read: Human-in-the-Loop Isn’t a Crutch. It’s the Safety Net.
“The transition from traditional search to agent-led commerce represents the next great evolution in retail,” said John Furner, president and CEO of Walmart U.S. and incoming president and CEO of Walmart Inc. “Partnering with Google to bring the Walmart experience directly into Gemini is another step toward making shopping more intuitive, personal, and aligned with how customers actually live.”
Sundar Pichai, chief executive of Google and Alphabet, said AI has the potential to reshape the entire consumer journey. “Customers will soon be able to experience everything they love about Walmart directly in the Gemini app,” he said, calling the collaboration a move toward open, agentic commerce.
The new experience will launch first within Gemini in the United States, with international expansion planned thereafter.
Together, the partnership signals a broader shift in retail: from search-driven shopping to AI-led conversations—where discovery, personalization, and fulfillment happen in one continuous experience.
