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Macy’s AI Chatbot Is Making Shoppers Spend Five Times More

MartechView Editors -
Macy's 'Ask Macy's' chatbot, powered by Google Gemini, is driving shoppers to spend nearly five times more than those who don't use it — a rare early win for retail AI.
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Apple Hires Google’s AI Veteran to Market a New Siri

MartechView Editors -
Apple has hired Lilian Rincon, formerly of Google, as VP of product marketing for AI — a signal of how seriously the company is treating its Siri rebuild this year.
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Aerie and Pamela Anderson Say You Can’t Prompt Realness

MartechView Editors -
Aerie has partnered with Pamela Anderson to expand its pledge against AI-generated bodies in advertising — and challenge the rest of the industry to follow suit.
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OpenAI Hires Meta’s David Dugan to Build Its Ad Business

MartechView Editors -
OpenAI has appointed David Dugan, a former Meta ad executive, as VP of global ad solutions, signaling a serious push into advertising beyond subscriptions.
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Google Brings Gemini AI Into Its Marketing Platform

MartechView Editors -
Google is integrating its Gemini AI models into Google Marketing Platform, adding predictive audience tools, live sports inventory and an AI campaign management assistant.
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APAC Consumers Lose Trust in AI-Generated Brand Content

MartechView Editors -
New Klaviyo research finds only 5% of APAC shoppers fully trust AI-generated brand content, as "AI slop" emerges as the top threat to consumer loyalty.
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AI Won’t Save Your Campaign. Your Taste Will.

Khushbu Raval -
Native Foreign's Nik Kleverov on why AI is production infrastructure, not a shortcut — and what the Carl's Jr. and Narcos campaigns taught him about creative judgment.
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Roblox Is Minting a New Class of Teen Millionaires

MartechView Editors -
Teen developers are earning millions on Roblox, reshaping the economics of gaming as simple user-made titles outperform blockbuster studio releases.
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Doceree Launches HIPAA-Compliant Site LLM

MartechView Editors -
Admanager by Doceree unveils Site LLM, a private, HIPAA-compliant AI assistant built to help healthcare publishers retain traffic and monetize engagement.
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Amplitude Unveils Autonomous AI Analytics Agents

MartechView Editors -
Amplitude launches AI agents that monitor products in real time, analyze user behavior and recommend actions as teams ship software faster than ever.
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