generative AI

Attractions using AI agents are sitting on a goldmine of visitor intent data. Franklin Park Conservatory shows what happens when you actually listen.

HubSpot's Aja Frost on why the website is now the last stop on the buyer journey, what AI has done to paid media, and the tension of selling AI to marketers.

DeepL has acquired San Francisco-based Mixhalo to add ultra-low-latency audio infrastructure for real-time translation of speech at large-scale live events.

Organic traffic is falling not because websites are broken — but because buyers have already left for ChatGPT, Claude, and Gemini.

Enterprise leaders are rethinking ERP modernization, balancing clean-core strategies, AI readiness, and cloud adoption to build resilient businesses.

From Starbucks retiring its NomadGo inventory AI to Dove's pledge against AI-generated images, brands are discovering that the most powerful marketing move in 2026 is being visibly, defiantly human.

As AI floods the internet with low-cost content, PR and marketing teams are being forced to rebuild trust through authenticity and transparency.

SurveyMonkey's new MCP connector lets users create surveys, analyze responses, and surface insights directly within Claude — without switching between tools.

Omnisend's new Model Context Protocol integration lets ecommerce marketers analyze performance, find opportunities, and launch campaigns directly within ChatGPT.

Macy's 'Ask Macy's' chatbot, powered by Google Gemini, is driving shoppers to spend nearly five times more than those who don't use it — a rare early win for retail AI.