By leveraging diverse and influential storytelling, digital media, and market intelligence, the companies have created a compelling content destination for tech decision makers.
The Futurum Group, a global tech advisory, research, intelligence, and media firm announced the acquisition of LuccaZara, a tech marketing agency.
The LuccaZara acquisition comes as part of The Futurum Group’s growth and ongoing expansion of its strategic media portfolio. The Futurum Group has created a B2B research-led content platform by business volume. In addition, The Futurum Group’s media lineup will introduce new productions aimed for tech B2B audiences.
“In today’s high-tech research, advisory, and media space, building a digital category-leading brand requires pioneering in some of the most ambitious and creative ways possible. By leveraging diverse and influential storytelling, digital media, and market intelligence, we’ve created the most compelling content destination for tech decision makers,” said Daniel Newman, The Futurum Group CEO.
“I am beyond thrilled to partner with the most energising cohort group of technology analysts, researchers, advisors and personalities as we make our vision possible for the most interesting technology companies in the world,” he added.
“I’m excited to join The Futurum Group and build the most in-demand research and analysis streaming offering out there,” said Lisa Martin, Founder of LuccaZara. “LuccaZara’s growth YoY has proven tremendous appetite for this type of content, and paired with growing viewership and a vast reach under The Futurum Group’s umbrella, followers will benefit from the access into this extremely dynamic landscape, making it all the more thrilling,” she added.
David Nicholson, incoming chief research officer said, “I’m exceptionally excited to join The Futurum Group, which plays a central role vital to the technology community, with data, fast-paced and accurate insights and foresights, and a platform for companies to meet their target audience. Following many years in a career that spans leadership in tech and academia where I’ve worked alongside leaders seeking real insights, I can attest to a real need across the tech sector for rich tools in order to navigate the complex road ahead.” He added,
“Especially in the era of AI, The Futurum Group represents the tip of the spear where you can find the most knowledgeable and well-informed analysts alongside the practical testing and research capabilities yielding actionable insights.”
