5W will work with Soft2Bet to increase the company’s awareness in the U.S. through events and media relations in national and trade media.
5WPR, an independently owned PR firm in the U.S., announced that it has been selected as the public relations Agency of Record for casino and sportsbook platform provider Soft2Bet, which, after successfully growing its business throughout Europe, is launching in the U.S., targeting New Jersey as the first state where it will debut its offering.
5W will work with Soft2Bet to increase the company’s awareness in the U.S. through events and media relations in national and trade media. As part of this, the agency will increase the exposure of Soft2Bet’s executives as thought leaders on gaming, leveraging its game-changing gamification technology, Motivational Engineering Gamification Application (MEGA), which is proven to increase user retention.
“The online gaming and gambling space is exploding,” said 5WPR Founder & Chairman Ronn Torossian. “Over the past few years, we have seen many new markets legalize online gambling and expect to see more follow suit, creating immense opportunity for the industry. The 5W team has a long track record of helping companies launch in the U.S., especially in rapidly expanding and changing industries, and we’re excited to be Soft2Bet’s partner as they enter this market.”
Martin Collins, Chief Business Development Officer of Soft2bet, said: “Our approach is dynamic and focused, ensuring we extract the value from every given opening, and we want our partners to approach business similarly. This is why we have chosen Ronn and his teams at 5W to be our PR Agency as we bring our unique products to the US and wider North American markets.”
“North America represents a significant opportunity and, in common with other major markets, has its specificities regarding communications, history, and industry practice. The 5W team will help us navigate and enhance our presence in this environment and with the massive growth we have experienced in the past years,” Collins added.
5W has already generated a notable amount for Soft2Bet by participating in the G2E Conference in Las Vegas and ICE in London. The team utilized the conferences to highlight Soft2Bet’s capabilities and demonstrate its motivational engineering features.
