Revolve Group Opens Permanent Aspen Store After Successful Pop-Up

Revolve Group opened its first permanent store in Aspen after a successful pop-up. The store offers online convenience and in-person luxury shopping with its curated designer brands.

Revolve Group (RVLV), the next-generation fashion retailer for Millennial and Generation Z consumers, is thrilled to announce the opening of its first-ever permanent physical retail location in the heart of downtown Aspen, Colorado. This decision follows the success of the REVOLVE and FWRD Pop-Up shopping experience that opened in the same location in December.

The Aspen pop-up drove substantial sales and proved an exceptional channel for brand building and acquiring new customers. REVOLVE and FWRD are excited to continue deepening their relationships with their brand partners, providing them an exclusive opportunity to showcase their products and be part of Aspen’s highly engaged, affluent community.

Nestled in Aspen’s iconic shopping district, the new store is designed to offer an immersive shopping experience that reflects the luxurious and trendy ethos of both REVOLVE and FWRD. This location will serve as a year-round destination for fashion-forward shoppers, featuring a selection of apparel, footwear, and accessories. Known for their experiential marketing, REVOLVE and FWRD will also regularly curate in-store shopping events and trunk shows from their curated roster of brands.

The store will continue to house REVOLVE and FWRD collections, providing a unique shopping experience that blends contemporary styles with high-end designer pieces. On the first floor, shoppers can expect collections from beloved REVOLVE brands such as HELSA, L’Academie Lovers + Friends, and other emerging designers, as well as exclusive products designed for the Aspen customer. Located on the second floor of the store, shoppers will be immersed in FWRD’s world of luxury, including a curated collection of luxury fashion brands, FWRD Renew pre-owned bags, and accessories, including brands such as Acne Studios, Isabel Marant, and more.

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Michael Mente, co-CEO and Co-Founder of Revolve Group expressed his excitement about this new venture: “Aspen represents the epitome of luxury, making it the perfect location for our first permanent storefront. We are excited to bring our unique brand experience to a new audience, combining the convenience of online shopping with the personalized service and engagement that only a physical store can offer.”

REVOLVE’s decision to open a permanent store in Aspen is part of REVOLVE’s broader strategy to blend online and offline experiences, providing customers with more touchpoints to interact with the brand.