The platform packages 25 years of research expertise into guided studies, aiming to replace gut instinct and costly agency engagements with fast, reliable validation.
SurveyMonkey, the world’s most popular platform for surveys and forms, announced SurveyMonkey LaunchPad, a dedicated suite of ready-to-run, automated market research solutions built for marketing and product professionals who need fast, reliable answers before launching products and campaigns.
Every launch starts with a question teams can’t afford to get wrong: will this land with our target audience? But getting reliable market validation has traditionally required teams to wait months and spend heavily on agency-led studies, forcing many to rely on gut instinct or piece together DIY research.
SurveyMonkey LaunchPad changes that with guided, pay-as-you-go research solutions that help teams test product concepts, campaign messaging, pricing, and creative with targeted audiences in a matter of hours, not months. LaunchPad packages the company’s 25-plus years of helping people run research at scale to offer solutions that are uniquely rigorous, accessible, and affordable for modern teams.
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“Companies are under enormous pressure to move faster, but speed without feedback is just guessing,” said Eric Johnson, CEO at SurveyMonkey. “Human feedback matters even more in the age of AI, and teams shouldn’t have to choose between speed, rigor, and budget to validate their ideas before launch. We’ve long offered market research tools that range from autonomous, self-serve tools to professional services engagements. What’s special about LaunchPad is that it guides teams through proven methodologies, even if you don’t have a dedicated research team. Everyone needs that kind of flexibility to move fast with confidence today.”
SurveyMonkey LaunchPad empowers teams with guided setup, where built-in research expertise helps teams launch professional studies powered by proven methods like monadic testing, sequential monadic testing, or Van Westendorp price sensitivity testing, all with complex logic already built in. The platform also offers automated insights without requiring market research expertise, using AI-powered analysis to quickly surface decision-ready findings, professional scorecards, and advanced research outputs like Key Driver analysis, MaxDiff preference scores, and TURF simulations.
A built-in audience panel gives teams access to targeted respondents across demographics, industries, and regions through SurveyMonkey’s integrated global survey panel of more than 335 million respondents in over 130 countries, with more than 200 targeting options, eliminating one of the biggest barriers to market research: finding the right audience. The platform also offers flexible pricing with no subscriptions, allowing teams to purchase studies on a pay-as-you-go basis.
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LaunchPad helps marketers, product teams, and other business professionals run advanced market research without needing deep research expertise. Marketers can test campaign creative and messaging before launch, product managers can validate concepts before investing engineering resources, and growth teams can pressure-test pricing strategies before going to market, all without needing a dedicated insights team or agency partner. LaunchPad includes solutions for concept testing, pricing optimization, ad and message testing, and advanced research methods like MaxDiff and Van Westendorp analysis.
