SurveyMonkey Relaunches GetFeedback as Self-Serve Tool

No longer reliant on engineering teams, the revamped tool aims to answer the question analytics can’t: not just where visitors drop off, but why.

SurveyMonkey, the platform for surveys and forms, today announced GetFeedback by SurveyMonkey, a newly simplified self-serve experience that makes it easy for marketing, product, and digital customer experience teams to collect customer feedback directly on their websites. 

Website analytics tools can show teams where visitors drop off, but not why they leave.  GetFeedback captures feedback at the exact moment visitors hesitate, encounter friction, or abandon their journey, revealing why visitors behave the way they do.  

The revamped GetFeedback is now available as a do-it-yourself offering that allows teams to sign up, choose a plan, create a form or button, and add it to their website with a single line of code, putting in-the-moment customer feedback within reach of more teams. 

“Every company is looking to improve its website, but most are making decisions based on incomplete information. Analytics can tell you what happened, but not why,” said Eric Johnson, CEO  at SurveyMonkey. “GetFeedback helps teams connect data to the customers behind it by capturing feedback in the moment. That built-in listening is what turns abstract numbers into actionable insights.” 

Also Read: AI Should Remove Friction, Not Human Connection

GetFeedback empowers teams with: 

• Quick and easy setup: Choose a plan, create a feedback experience that best fits your needs, and add a simple code snippet to your website, with no complex implementation required. 
• Flexible feedback collection: Capture feedback through always-on feedback buttons, forms triggered by specific user behavior, or embedded forms that appear naturally within your website experience, giving visitors multiple ways to share feedback when it’s most top of mind.  
• Built-in analytics: Analyze feedback from multiple forms in a single dashboard to identify trends and set priorities. 
• Self-serve simplicity: Get started immediately with a streamlined purchase and setup experience.