Following a 19.4% jump in fall-flavor sales last year, Gopuff is rolling out seasonal treats across its Crave Shoppe and Basically brands.
Gopuff unveiled new additions to its private label brands, Crave Shoppe and Basically, adding a lineup of snacks and treats to its assortment. For the first time, the lineup includes seasonal, limited-time offerings tied to fall flavors, available while supplies last.
The expansion is based on customer ordering data. According to Gopuff, sales of fall-flavored products rose 19.4% year-over-year last fall, which the company says signaled strong demand for seasonal items. In response, Gopuff developed a broader assortment built around those flavor preferences. The lineup includes:
- Fall LTOs — seasonal, limited-time products including Crave Shoppe Iced Pumpkin Cake, Pumpkin Donut Holes, Cheese Danish, Mini Apple Fritters and Bourbon Salted Caramel Fudge, alongside a new Basically Apple Cider.
- Sliced Cakes — Crave Shoppe’s new Iced Lemon Cake and Banana Nut Cake, baked in small batches and pre-sliced.
- Edible and Bakeable Cookie Dough — Crave Shoppe Chocolate Chip Cookie Dough and Brownie Batter, both plant-based, gluten-free, and safe to eat raw or baked.
- Coffee Pods — Basically Coffee Pods, available in 12-packs of Donut Shop and Vanilla flavors.
- Individually Wrapped Treats — the Big Chocolate Chip Cookie, Big Candy Cookie and Big Chocolate Brownie.
- Toaster Pastries — Crave Shoppe Toaster Pastries in Strawberry and Cookies & Creme flavors.
- Fudge — Crave Shoppe Chocolate Fudge and Chocolate Peanut Butter Fudge.
- Cookie Thins — Basically Cookie Thins in Chocolate Chip and Brownie flavors.
- Snack Mixes — three new Basically Snack Mix flavors: Sweet Heat, Dill Pickle, and Sour Cream and Onion Pepitas.
“Fall flavors are some of the most anticipated of the year, and we know our customers want more ways to enjoy them,” said Jillian Jensen, general manager of private label merchandising at Gopuff. “By looking into consumer order trends, we were able to identify the flavors and products our customers were craving most and turn those insights into a private label assortment designed specifically around their taste preferences. The result is a lineup that brings the flavors of fall to life across our brands.”
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The expansion builds on Gopuff’s broader private-label portfolio, which the company says has grown 20% year-to-date in 2026, with private-label products now included in nearly one in five Gopuff orders. Since launching Basically in 2022, followed by Basically Premium in May 2024 and Crave Shoppe in April 2026, Gopuff has used customer ordering data to guide new private label launches.
The new Crave Shoppe and Basically products are available starting today exclusively on the Gopuff app, with delivery in as fast as 15 minutes.
