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AUTHOR NAME

Allen Bonde

Allen Bonde leads TreviPay’s global marketing team, overseeing community, content, demand and product marketing initiatives. Previously, he served as CMO at Synthesio (an Ipsos company) and as VP and research director for Forrester’s digital transformation practice. A recognized thought leader on AI and E-commerce, Bonde has been featured in more than 150 publications worldwide and has delivered keynote talks across four continents.
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Martech

Can B2B Brands Adapt to Volatility with Long-Tail Thinking?

Allen Bonde -
As tariffs and trade uncertainty reshape how buyers purchase, the companies built to flex at the payments layer are pulling ahead of those that aren't.
Martech

The End of the Predictable B2B Buyer Journey

Allen Bonde -
AI is reshaping B2B marketing as buyers research with AI tools first. Success now depends on responding to real-time intent rather than relying on static personas.

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