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Monday, April 20, 2026

AUTHOR NAME

Allen Bonde

Allen Bonde leads TreviPay’s global marketing team, overseeing community, content, demand and product marketing initiatives. Previously, he served as CMO at Synthesio (an Ipsos company) and as VP and research director for Forrester’s digital transformation practice. A recognized thought leader on AI and E-commerce, Bonde has been featured in more than 150 publications worldwide and has delivered keynote talks across four continents.

The End of the Predictable B2B Buyer Journey

AI is reshaping B2B marketing as buyers research with AI tools first. Success now depends on responding to real-time intent rather than relying on static personas.

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