AUTHOR NAME

Bob Walczak

Bob Walczak is the CEO and Founder of MadConnect. He has over 15 years of executive-level experience in high-tech startups, driving growth as a part of an innovative team in disruptive technology businesses at the forefront of the digital marketing and advertising industry.

Adtech

Will AdCP Be Advertising’s Next Great Standard?

Bob Walczak - December 11, 2025

AdCP aims to standardize how AI agents buy and sell ads. But can the industry align long enough to make it work—or will it be another acronym that fades?

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Bob Walczak

Latest news

Young Americans Are Surviving, Not Saving. Here’s How.

Viant to Acquire TVision in $40M Attention Data Deal

U.S. Bank Signs NFL Deal After 30-Year Rights Gap

TripleLift Launches AI Layer to Unify Ad Buying

Axe Bets on World Cup With Tickets-for-Confidence Stunt

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