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Monday, May 11, 2026

AUTHOR NAME

Carsten Frien

Carsten Frien is Co-founder and CEO of Roqad and a technology entrepreneur with more than two decades of experience in adtech. He has co-founded several companies across the mobile advertising ecosystem, including LiquidM, madvertise, and Adjust, and has also invested in startups such as Delivery Hero, Fyber, and Mobilike.

Why the Future of Advertising Is Built on Probability

Precision was the promise. Scale, privacy, and fragmentation are making it obsolete. The marketers who adapt first will define what comes next.

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