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Wednesday, April 22, 2026
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Cristin Liberatore

Cristin Liberatore is Senior Director of Commercial Strategy for Pharma at IQVIA Digital, where she shapes go-to-market strategies for omnichannel and digital innovation. With more than 14 years at IQVIA, she partners across sales, marketing, product and technology to deliver precision messaging and measurable impact.
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How Pharma Marketing Can Prove ROI—and Change Care

Cristin Liberatore -
As scrutiny rises, pharmaceutical marketers are turning to data, AI and precision media to prove ROI—without losing sight of the physicians and patients they serve.

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