15.3 C
Casper
Sunday, September 13, 2026

AUTHOR NAME

Dr. J.R. Slubowski

Dr. JR Slubowski is the VP of Strategic Consulting at Kobie and leads Kobie’s annual Heart of Loyalty consumer research study.

The Loyalty Assumptions Holding Marketers Back

Loyalty programs are missing the mark. New research reveals how recognition, not rewards, actually earns customer trust — and where brands get it wrong.

Latest news