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Saturday, April 18, 2026

AUTHOR NAME

Erin Pearson

As VP of Marketing at Evalueserve, Erin Pearson is responsible for both the strategic and tactical sides of entering a new market, understanding competition, and growing demand. She works with cross-functional teams across sales, marketing, customer success, and product. Prior to Evalueserve, she has worked in sales to break into new markets and led customer success teams, helping build adoption in a new category.

8 Ways to Use Competitive Intelligence to Win

From social media to SWOTs, discover 8 powerful ways Fortune 1000 companies use competitive intelligence to boost leads, speed, and market dominance.

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