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Greg Collison

Greg Collison leads Product for Adobe Advertising, driving innovation across data, AI, and modern media. His work centers on enabling more intelligent advertising that delivers stronger performance and more meaningful consumer connections.
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Is AI About to Make Media Buying an Endless Experiment?

Greg Collison -
Agentic systems are poised to lower the cost of cross-platform media buying — and turn always-on experimentation from a luxury into a standard operating model.

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